Where are your eyes looking for?

It’s proved that the eyes of our visitors will always turn first to an image. Always and first.


If the image is appealing, if it has the power, clarity, style, interest and intent enough, then the eyes will go the rest of the information (text, data, prices, specifications, etc, etc).
But if the image doesn’t attract our buyer shall flee away. Image is key.
In photography “intention” is always very important. But the “intention” in advertising photography is essential.
Could we do a little game?: this website begins with words. To the left is an image. When you open this page … where your eyes have gone first?



Josep Brunet Insensé
Advertising photographer
Photography, lighting and retouching instructor

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